AD GROWTH ENGINE
Attract. Follow Up. Build Trust.
We connect cinematic advertising with paid campaigns, conversion pages, CRM workflows, and ongoing follow-up to guide prospective patients toward the consultation.
HOW THE DELIVERABLES CONNECT
Tracking helps us evaluate the journey and improve the creative, campaigns, and follow-up.
WHAT YOUR PRACTICE RECEIVES
The Ad Growth Engine connects your advertising creative, paid campaigns, website conversion path, and follow-up infrastructure into one managed acquisition system.
VIDEO + STILL-IMAGE ADVERTISING
- Video advertising featuring your practice, providers, and relevant services.
- Still-image advertising to support the campaigns.
- Advertising concepts and messaging developed around your patient acquisition goals.
- Creative informed by campaign performance insights.
Clarity AM produces the video creative. The performance marketing team handles still-image advertising and campaign deployment.
META + GOOGLE CAMPAIGN MANAGEMENT
- Ad-account setup or configuration as required.
- Campaign deployment on the agreed platforms.
- Ongoing ad-account and campaign management.
- Campaign monitoring and optimization.
Performance marketing team.
WEBSITE + CONVERSION PAGES
- Website creation or optimization according to the agreed scope.
- Campaign landing pages and inquiry paths according to the agreed scope.
- Clear calls to action and lead-capture forms.
- Relevant placement of available provider, practice, and patient content.
Performance marketing team.
CRM SETUP + WORKFLOWS
- CRM setup or configuration.
- Contact capture connected to the agreed inquiry forms.
- Lead organization and pipeline stages.
- Automated workflows supporting the practice's inquiry and booking process.
Performance marketing team.
EMAIL + SMS FOLLOW-UP
- Email follow-up workflows.
- SMS follow-up workflows.
- Messaging that guides inquiries toward the next step.
- Continued nurture for prospects who are not ready to book immediately.
Performance marketing team.
TRACKING + REPORTING + OPTIMIZATION
- Tracking configured for the agreed campaign and conversion setup.
- Campaign performance reporting.
- Analytics meetings to review findings.
- Ongoing optimization of campaigns and the supporting conversion system.
- Performance insights that guide future creative and messaging.
Performance marketing team, with creative insights shared with Clarity AM.
CREATIVE AND PERFORMANCE, CONNECTED
CLARITY AM
- Creative strategy
- Video advertising concepts
- On-location creative production
- Video post-production
- New creative informed by performance insights
PERFORMANCE MARKETING TEAM
- Meta and Google campaign management
- Still-image advertising
- Website and conversion infrastructure
- CRM workflows and follow-up
- Tracking, optimization, and analytics meetings
Clarity AM produces the cinematic creative. Our performance marketing team operates the campaigns and infrastructure around it.
ATTENTION BRINGS THEM IN. TRUST SUPPORTS THE DECISION.
After discovering your practice through an ad, a prospective patient may research the provider, explore your website, and look for answers before booking.
The 4 Core Video Package provides foundational content around four questions:
Brand Story
Communicates the clinic’s founding philosophy, standards, and identity.
Provider Authority
Demonstrates clinical expertise, qualifications, and patient-first ethos.
What to Expect
Demystifies the consultation, office environment, and procedural steps.
Patient Testimonial
Relatable patient narratives highlighting care, confidence, and peace of mind.
The Trust Foundation is a separate, complementary service that can support the patient research journey alongside the Ad Growth Engine.
CONNECT ATTENTION WITH THE NEXT STEP.
Connect the attention you generate with the information and follow-up patients need to take the next step.